Internet Communication

Within every lending, banking and brokerage Web site lies buried treasure: prospective customers who are never asked for the sale. Opportunities are squandered as online visitors investigate rates or research life-event decisions. These visitors represent the highest online quality lead available -- customer-initiated and segmented by real-time data.

A qualified lead -- an online visitor who has entered data ideal for your financial product -- reaches a dead-end along a Web path because he/she isn't asked for the sale. Interactive financial tools, such as calculators (a mainstay component of most financial Web sites) are prime examples of cross-sell opportunities waiting to be leveraged. Calculators are unequivocal indicators of customer interest, yet visitors are rarely channeled through a Web path based on their calculated results. As such, they cannot take action in the direction they have demonstrated they wish to go. The situation is similar to a visitor in a retail store approaching the cash register with an item in hand and never being acknowledged by the sales clerk.

A pathway strategy to attract and capture online leads should consist of the following actions:

* Evaluation of the content of each driver and its placement.
* Determining the optimal qualification parameters.
* Implementing a segmentation engine to route online visitors.
* Identifying segmentation rules based on visitor entries.
* Customizing messaging with appropriate calls to action ("Next Steps") and converting the qualified online visitor into a buyer.

Partners:
inground swimming pool kits - Offers inground swimming pool kits, above ground kits, portable saunas, solar pool heaters and diving boards.
comparison shopping for New Jersey (NJ) - Offers comparison shopping for New Jersey (NJ) mortgage rates, refinancing and home equity loans.
edible wild mushrooms - Offers edible wild mushrooms, including Morel, Porcini and pine cone craft.
Paris Metro and subway tickets - Offers Paris Metro and subway tickets, along with musuem passes, and sightseeting and transportation information in France.